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Professional experience - Tasks and Responsibilities

03/2020 - Present

Product and Business Development Manager

Dhanalakshmi Industries - Salem, India

  • Devised a penetrative pricing strategy that resulted in generating a sales revenue of INR 93 lakhs.
  • Achieved a turnover of INR 30 lakhs by introducing 7 new products supported by market study, demand analysis, benchmarking & reverse engineering.
  • Benchmarked & implemented competitive strategies based on market condition by conducting primary & secondary research and Improved the CCR by 165% & sustained CRR by 95%.
  • Enhanced work efficiency up to 150% by drafting & Implementation of KPI for production, sales and service team.
  • Oversaw product lifecycle management & reengineered 3 products by integrating 11 new features.
  • Managing end to end Development of traditional & digital marketing materials for product promotion and sales.

    • 10/2018 - 08/2020

    Design and Operations Engineer

    Dhanalakshmi Industries - Salem, India

  • Controlled Designing and manufacturing of 6 turnkey projects and 9 heavy machinery.
  • Used Solidworks to develop 3D Part and Assembly models and Drafted 2D drawing for respective machining and fabrication parts with GD&T.
  • Designed and Implemented process automation using material handling systems and reduced 85% of the manpower.
  • Resulted in achieving 10% reduction in raw material wastage and 12.5% increase in production efficiency by optimizing the machine design
  • Leveraged raw material procurement, workforce management, production management, process management and outsourcing activities and reduced manufacturing lead time by 55%.
  • Coordinated DFM & DFA activities and conducted DFMEA which resulted in optimizing 8 product failure risk by reducing an average replacement cost of about 12,000 per machine.

    • 01/2018 - 04/2018

    Mechanical Design Engineer (Intern)

    Dhanalakshmi Industries - Salem, India

  • Creation of 3D part model, 3D assembly, and 2D drawings of the respective machinery components.
  • Develop mathematical formulas generated engineering models and calculations for systems performance.
  • Assist in Product testing, performance analysis, and preparation of validation reports.
  • Review and validate manufacturing drawings in accordance with applicable industry standards.
  • Understanding client’s requirements, taking site measurements and designing the Process and Facility layout accordingly.
  • Implemented and Monitored 5S activities of the organization.

    • EDUCATION

    09/2020 - Present

    Masters in Business Administration (GPA - 3.84/4)

    University of the people - DEAC accredited online university, California, USA
    08/2014 - 04/2018

    Bachelors in Mechanical engineering (CGPA - 7.81/10)

    Vellore Institute of Tecnology - Vellore, India

    Volunteering Experience

    03/2018 - Present

    Marketing Partner and Trainer

    Rethink Passion

    A Non=profit startup focused on nurturing rural talents to become highly skilled professionals by training and mentoring them with suitable professionals since 2018

  • Headed marketing team and successfully organized 6 technical events training 300+ rural students.
  • Established Partnership with 40+ working professionals in the corporate and startup sector for mentorship and training.
  • Conducted marketing campaigns and outreach events across tier-2 and tier-3 educational institutions.
  • Trained 200+ rural students in areas such as product design & development, additive manufacturing, market research analysis, graphic designing. Photography and digital marketing.

    • 10/2014 - Present

    Event manager and Digital creator

    Freelancer

    Work accomplished

  • Event management - 4
  • Event Photography - 9
  • B=roll videography - 1
  • Dance choreography - 7
  • Website designing - 4
  • Graphic designing for various events and occassions

    • My Portfolio

    • All
    • Work experience
    • Volunteering experience
    • Freelance works

    • Turnkey Projects model - 1

    • Turnkey Projects model - 2

    • Turnkey Projects model - 3

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    • Marketing Campaign

    • Training

    • Mentoring

    • Hack-A-Thon

    • Skill sharing

    • Batch - 1

    • Batch - 2

    • Batch - 3

    • Batch - 4

    • Batch - 5

    • Batch - 6

    • Marketing Campaign

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